How YETI Scaled Amazon Sales by 25% with Dedicated FBA Specialists
Client Introduction: YETI – A Premium Outdoor Brand Built for Adventure
YETI is a global premium outdoor lifestyle brand renowned for its rugged, high-performance products. As demand for YETI grew across regions, the brand turned to Amazon to expand its customer reach — without compromising on operational efficiency or brand integrity.
To meet this challenge, YETI partnered with Ecom Pro Support Ltd to scale its Amazon channel using expert FBA and PPC support.
The Challenge: Scale Operations, Win the Buy Box & Stay Profitable
Despite strong brand equity, YETI faced significant Amazon-specific challenges:
- Inefficient FBA inventory forecasting during peak periods
- Limited organic keyword visibility and underperforming listings
- Intense competition for the Buy Box and customer attention
- Rising ad costs without clear ROAS (Return on Ad Spend) visibility
- Complexity in managing multi-country compliance (UK, EU, North America)
- Need for hands-on Amazon experts to manage daily operations and campaign performance
Our Solution: End-to-End Amazon Marketplace Management
Ecom Pro Support deployed a dedicated team of Amazon FBA & PPC Specialists who acted as an embedded extension of YETI’s team. Our approach was holistic and performance-driven:
Listing Optimization:
- SEO-driven keyword research and backend terms
- Enhanced product titles, bullet points, descriptions, and A+ Content
- Optimization of parent-child relationships and images for better CTR
Inventory & Logistics Management:
- Real-time stock monitoring and proactive replenishment alerts
- FBA shipment creation and coordination with YETI’s supply chain
- Reduction in stockouts, aging inventory, and long-term storage fees
Amazon Advertising (PPC) Management
- Audit and rebuild of existing Sponsored Product, Brand, and Display campaigns
- Keyword targeting optimization (manual + auto campaigns)
- Daily budget monitoring, bid adjustments, and ACoS control
- Introduction of new ASIN targeting and brand defense strategies
- Weekly ad performance reports with actionable insights
Performance Monitoring & Reporting
- Continuous tracking of key Amazon KPIs:
- Buy Box %, session-to-order ratio, return rates, sales velocity
- Competitor benchmarking and dynamic pricing strategy
- Campaign-level profitability analysis (including TACoS and ROAS metrics)
Customer Experience & Brand Protection
- Proactive review monitoring and response strategy
- Customer communication aligned with Amazon policies and YETI brand tone
- Negative feedback escalation and resolution workflows
Strategic Account Growth
- Weekly check-ins and strategic planning sessions
- Launch strategies for new SKUs
- Marketplace expansion roadmap for the UK, EU, and Canada
- Compliance management and brand registry optimization
The Results: Measurable Gains Across the Board
- +25% increase in Amazon sales within the first 90 days
- 35% reduction in FBA stockouts — improving product availability and satisfaction
- 50% increase in organic keyword rankings for high-performing SKUs
- Strong PPC performance with reduced ACoS and increased ROAS
- Dominant Buy Box share across key listings
- Higher review ratings and faster customer response times
Client Testimonial
“We needed a partner who understood both the operational and strategic side of Amazon. Ecom Pro Support gave us just that — hands-on execution, daily insights, and a real boost in results.”
Let’s Talk
Whether you’re launching your first product or optimizing a global brand presence — we can help.
Let’s explore what our Amazon team can do for you.
