How VVAST Increased Revenue by 10% with Predictive Analytics and Targeted Marketing 

Client Introduction: VVAST – UK’s Leading Multi-Brand D2C Agency

VVAST is one of the most prominent direct-to-consumer (D2C) eCommerce agencies in the UK, managing over 1,000 daily transactions across multiple high-profile brands. Their portfolio includes complex, multilingual eCommerce platforms operating across various global regions.

As a fast-growing agency, VVAST was looking to further enhance revenue by tapping into customer behavior insights — and turning data into action. 

The Challenge: Target the Right Customers, at the Right Time 

VVAST’s leadership knew that a smarter, data-driven approach to marketing could unlock significant growth. But with thousands of customers and SKUs across different markets, they faced a few critical questions: 

• Who are the most likely buyers for specific products? 
• When should we engage them? 
• What messages are most likely to convert?

Their goal was to increase revenue by using predictive analytics to power targeted marketing campaigns — without disrupting their agile development flow. 

Our Solution: Customer-Centric Predictive Modeling with Modular Infrastructure 

Ecom Pro Support Ltd began by building a robust data foundation, gathering insights from: 

• Previous transactions 
• Customer demographics 
• Shopping behavior (including time-of-day trends)

Using machine learning and data mining, our analysts identified meaningful patterns and built a predictive model that accurately forecasted: 

• Which customers were most likely to purchase specific products 
• Optimal timing and messaging for engagement

To support VVAST’s evolving tech stack, we implemented a modular infrastructure that allowed for: 

• Flexible updates to the analytics pipeline 
• Independent development cycles for infrastructure and application 
• Scalable integration with marketing platforms 

The Results: 10% Revenue Growth and a New Data-Driven Mindset 

The outcome was a game-changer for VVAST: 

• 10% increase in revenue within one year 
• High-precision, data-powered marketing campaigns 
• Creation of an in-house Intelligence Division to lead future analytics efforts 
• Company-wide shift toward data-informed decision-making 

This project not only met expectations — it set the foundation for VVAST’s long-term analytics strategy. 

Client Testimonial

“The predictive insights from Ecom Pro Support helped us target smarter, not harder. This wasn’t just a boost in revenue — it was a mindset shift for our entire team.” 

Let’s Talk 

Curious how predictive analytics could unlock hidden revenue in your business? 

Let’s explore what’s possible.