Business Intelligence Transformation for YETI — Unlocking Data-Driven Growth 

Who is YETI?

YETI is a premium outdoor lifestyle brand headquartered in Austin, Texas, known globally for its rugged, high-performance coolers, drinkware, and gear. With a thriving e-commerce presence and international distribution, YETI relies heavily on data insights to fuel strategic decision-making and growth. 

What Business Intelligence challenges did YETI face? 

YETI needed a scalable BI solution that could: 

• Consolidate disparate data sources (Shopify, Brightpearl, Google Analytics, Google Ads) 
• Track and forecast sales performance across channels and geographies 
• Deliver interactive dashboards for sales and marketing 
• Eliminate manual reporting processes 
• Enforce data governance and secure access control 

YETI struggled with fragmented data across platforms like Shopify, Brightpearl, and Google Ads. Their teams lacked a unified view for performance monitoring, which slowed down forecasting and marketing decisions. Manual reporting consumed time and limited agility.

How did Ecom Pro Support help? 

Ecom Pro Support engineered a custom Business Intelligence solution, integrating ETL, warehousing, and dashboarding tailored to YETI’s operations and scale. 

Ecom Pro automated data extraction, built a centralized Amazon Redshift data warehouse, and designed real-time Power BI dashboards for sales and marketing. We eliminated manual processes and enabled dynamic, role-based insights.

Our Solution Breakdown:

ETL & Data Integration:

• Built Python-based ETL pipelines using AWS Lambda 
• Automated extraction from Shopify, Brightpearl, Google Ads, and Google Analytics 
• Normalized data formats and resolved schema mismatches 

Centralized Data Warehouse:

• Deployed a robust Amazon Redshift architecture 
• Enabled high-speed analytics across millions of rows 
• Implemented secure, role-based access  

Power BI Dashboards:

• Created custom dashboards for: 
• Sales by product, region, and channel 
• Marketing spend vs conversions 
• Revenue growth and forecasting 
• Inventory and fulfillment metrics 

Automation & Maintenance:

• Enabled daily scheduled refreshes 
• Deployed alert systems for anomalies 
• Reduced human involvement in reporting by over 90% 

What results did YETI achieve after working with Ecom Pro? 

YETI gained real-time visibility into sales and marketing KPIs, significantly improved their forecasting accuracy, and cut reporting time drastically. Their marketing team could now track ROI by campaign, while executives had reliable, actionable insights.

Measurable Outcomes:

• 98% reduction in manual reporting time 
• Real-time campaign ROI tracking 
• Unified insights across eCommerce and fulfillment 
• Accurate revenue forecasts with geo-level breakdowns 
• Data-driven decisions across all business units 

What did the client say? 

“The dashboards delivered by Ecom Pro are now a part of our daily decision-making. What once took hours, now takes minutes. They’ve truly unlocked our data.” 

Let’s Talk 

Let’s explore what our Business Intelligence team can do for you.